Marcommunications - Creative Brief

creative brief

Purpose: This is our springboard into the creative process. This internal communication clarifies direction, outlines the target market, the key message and the desired results. We will use this form to make sure that we are both focused and on the same page. We will refer back to it oftern during the creative process so please take your time to think through the questions and answer as accurately as possible. That said, please keep your answers brief. Hence the term “Creative Brief”.

Once established, we go full-throttle with the creative process and start conceptualizing ideas. (Based on the scope of the project we will establish a time line for approvals) We continue to hone our creative thought until it is a compelling and effective design solution for your business.

This form is part of our proven methodology. We follow this process no matter what the project, medium or the challenge. Adhering to this process is what equips us to produce effective and consistent work for you, our client.

About You

*Required

Your Name*		Company Name
Address*		City*
*Home/Cell Phone Number**		Fax Number
email:*

About Your Business

What is your business, what do you do?

How long have you been in business?

If your business is new how long have you been in your industry?

How does your company sell its products or services?

How have you marketed yourself in the past?

What trends are affecting the industry and how is the company anticipating them?

How do you think you are currently perceived? How would you like to be perceived?

What is your mission/vision, where would you like the business to go in the next 5 years? 1 year?

What methods, tools and strategies are now being used to get there?

About Your Audience

Who is your target audience what are they like? (Age range, gender, mindset, media)

Are there prospective audiences you would like to reach?

What are your customers needs, problem and wants?

So far what has worked the best in reaching your audience.

What benefits can your company provide these customers that they can’t obtain elsewhere?

What are the most important factors in a customer’s decision to buy your product/service?

About Your Competition

Who are your key competitors? (If possible provide URLs)

What key factors differentiate your company from your competition? (Good and bad)

Is there any current marketing research available?

Our design process

Our design process is guided by our clients. Your schedule and timeline dictate the pace at which we work.

1. We look, listen and learn: Interactive Orientation

2. We get creative: Concept Creation

3. We design and refine: Design Development

4. We tidy it all up and deliver the goods: Project Implementation

5. We grow: Collaborative Continuation

Our design portfolio
Our core team members are involved with each client's project every step of the way, ensuring that they receive the best expertise, value and support with web site design, web development, e-commerce, print and onlie design, and search engine optimization.

Marcommunications LLC is committed to successfully developing web sites, marketing collateral and search engine optimization(SEO) through our dedication and commitment to our customers.

Our clients
A big reason for our success is our people, our clients, and our friends. Creative design and precise production, photo shoots and web sites, sell sheets to POP, we treat each project as an opportunity to help our customers best position their products within the marketplace.

Want to discuss a potential project or learn more about our services? We'd love to hear from you!