Web Design
Form always follows function but it doesn't hurt to have the best of both worlds. Our website designers approach every project as a portfolio piece and an opportunity to win your respect. Imagine the essence of your company being expressed with a balance of color, shape, typography and layout. By focusing on brand sensitivity and usability testing we build professional websites that compliment your
company's image.
Unlike most website design companies, we develop websites that are technically sound, visually appealing, and optimized for search engines. This is critical to the performance and credibility of your website.
Design magnate Steven Gilliatt said “[A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.”
Considering everywhere a logo goes, its design and use can be some of the most important decisions a company makes.
And the logo isn't just about what's on the paper, it's part of the deep impressions a company makes on a person, the kind that become part of pop culture
Your logo is a representative of your company. The first thing that potential customers may notice about your company is your logo. For this reason, we feel strongly about the custom logos we create.
What does a logo do?
- Visually identifies your company
- Reinforces your brand image
- Illustrates your company values
How Can a Logo Do All That?
Imagery can help to set a certain tone. Does your company logo design contain sharp angles or smooth curves? Is the icon something literal that clearly conveys your corporate focus or is it more figurative? What kind of emotional attachments are subconsciously communicated through your use of color?
Everyone has a relative or friend who likes to draw, but an interest in drawing is not the same as a professional graphic designer. Your neighbor's son will most likely lack the experience needed to understand the subtleties of a well-designed logo. Nobody wants to have a logo that has little or no meaning, because how do you explain to your customers that your logo has no meaning? Get started now
Branding & Identity
The most successful companies clearly communicate their competitive difference on a daily basis. To do this, organizations must have a clear sense of who they are, their mission, values and unique brand position. Brand Identity is committed to helping our clients realize success that far exceeds expectations. That is why we offer our clients strategic branding services.
It is never too early or too late to define your brand position. The process begins with an assessment of how management, staff and the target audience(s) define the organization. We then work with the management team to articulate the mission and core values that will guide the company. From there, we will conducts a competitive analysis to ensure the ultimate brand position differentiates the client within the category, while being true to the essence of the company. The final step is to articulate the brand position and brand promise.
These elements will provide a foundation for the majority of the marketing decisions like website development, collateral design and distribution methods, packaging and more. In addition the branding strategy will produce clear guidelines on how to describe or portray the organization. Get started now
Search Engine Optimization
Grow your business with our Search Engine Optimization Services. Our holistic approach delivers better results! We not only specialize in getting your website ranked on the major search engines, we also make sure that your website optimization incorporates design and usability.
If you don't already know why you need SEO services, here are some reasons:
- More then 80% of the web site visitors come from the search engines;
- Search engine users hardly ever go beyond the second page of search engine rankings;
- It's estimated that top 30 search results receive 90% of search traffic;
- Over 81% of Internet consumers rely solemnly on search engines to locate and buy goods or to research many decisions;
- An advertising campaign on the Internet is relatively cheap in comparison with other forms of media advertising;
Online Marketing
What is Online Marketing?
Online marketing or Internet marketing allows you to promote your products and services online at a lower cost than traditional advertising. It helps you grow your business because it provides qualified leads from potential customers who are looking for your products and services.
Why Do You Need Online Marketing?
Most customers turn to the Internet to find what they need before they call or visit a store. Out of all local business searches, 86% follow up their search with a phone call or a visit to the store. Of those, 61% end up making a purchase.*
A potential customer may not know your business name or Website address. Instead, they will type keywords into search engines to find the products they want. Effective use of Internet marketing can help your company show up on search engines like Google®, Yahoo!® and MSN® when a potential customer is searching for your products and services.
*Source: eMarketer
How does Online Marketing work?
Pay Per Click advertising is ideal for more immediate leads, on a local, regional or national basis. For local business, a combination of Pay Per Click and Local Search Visibility will put you in front of potential customers in your area, right when they are looking to buy.
When people are looking to buy, they trust search engines to provide them with links to reputable businesses. But you have to earn your place in search engine results which can take many months. Ongoing Search Engine Optimization and Online Press Releases create credibility with search engines and help you move up the rankings in their results.
Your existing customers are your greatest asset. Nurture them and your business will grow. Email Marketing is a great way to keep in touch with existing customers to let them know they are important and to provide them with information they need to succeed. Get started now
Print Design
Creative Graphic Design Layouts
As the saying goes, "A picture is worth a thousand words." We'll find the right combination of words, layout and graphic techniques to deliver an inspirational message.
Continuity of Design
We'll create a look that can be incorporated into BOTH your print and web design concepts. Nothing is more impressive than continuity of design in all your marketing and promotional materials! Get started now
eCommerce
Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between "conventional" and "electronic" commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet.
Business to Business or B2B refers to electronic commerce between businesses rather than between a business and a consumer. B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods. When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.
Electronic transactions have been around for quite some time in the form of Electronic Data Interchange or EDI. EDI requires each supplier and customer to set up a dedicated data link (between them), where ecommerce provides a cost-effective method for companies to set up multiple, ad-hoc links. Electronic commerce has also led to the development of electronic marketplaces where suppliers and potential customers are brought together to conduct mutually beneficial trade.
The road to creating a successful online store can be a difficult if unaware of ecommerce principles and what ecommerce is supposed to do for your online business. Researching and understanding the guidelines required to properly implement an e-business plan is a crucial part to becoming successful with online store building.
What do you need to have an online store and what exactly is a shopping cart?
Shopping cart software is an operating system used to allow consumers to purchase goods and or services, track customers, and tie together all aspects of ecommerce into one cohesive whole.
How do online shopping carts differ from those found in a grocery store? The image is one of an invisible shopping cart. You enter an online store, see a product that fulfills your demand and you place it into your virtual shopping basket. When you are through browsing, you click checkout and complete the transaction by providing payment information.
To start an online business it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also take shipping into consideration. Pets.com found out the hard way: dog food is expensive to ship FedEx! Then you need an ecommerce enabled website. This can either be a new site developed from scratch, or an existing site to which you can add ecommerce shopping cart capabilities.
The next step, you need a means of accepting online payments. This usually entails obtaining a merchant account and accepting credit cards through an online payment gateway (some smaller sites stick with simpler methods of accepting payments such as PayPal).
Lastly, you need a marketing strategy for driving targeted traffic to your site and a means of enticing repeat customers. If you are new to ecommerce keep things simple- know your limitations.
Ecommerce can be a very rewarding venture, but you cannot make money overnight. It is important to do a lot of research, ask questions, work hard and make on business decisions on facts learned from researching ecommerce. Don't rely on "gut" feelings.
We hope our online ecommerce tutorial has helped your business make a better decisions. Please contact us if you would like a one-on-one consultation.
